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Showing posts from January, 2012

Community cohesion through social content?

Last year we launched a pilot page for local news. As well as showing the news we publish it takes content from Twitter and display the latest tweet from a selection of over 25 organisations local to West Berkshire. We chose our initial group based on local, primarily not-for-profit organisations that tweet and you can see the full criteria here.

The pilot was to test whether the page worked technically, whether it updated all the time, every time and whether what it displayed looked as it should. The page passed these tests with flying colours  but it also produced some unexpected but positive results. 

For example towards the end of the week the page often becomes a what's on at local art venues and Saturday afternoons the page often displays live local football and rugby scores and if there's a fixture, racing results. These are both things we didn’t expect to happen but are a great ways to promote local cultural and sporting activities.

So where do we go from here? A p…